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  3. Insights-X: data to power your business

What type of analysis is possible with Insights-X?

Accessing demand or booking datasets allows you to know in advance how the travel industry is behaving.

Insights-X data is ideal for anyone involved within the Travel Industry to gain more knowledge and explore trends, demand, rates, travellers behaviour, etc. It is also useful for those who want to build predictive models and anticipate to the future!

These are just a few examples of use:

    • Destination Demand Analysis: customize datasets to know the demand in advance.
    • Benchmark: demand, bookings, pricing comparison at a different levels.
    • Marketing Decisions: explore data to focus your marketing campaigns.
    • Pricing: compare rates and spent on your destinations.
    • Cancellations: having access to historic data, you can create models to predict cancellations by destination and source markets.